27 Old Gloucester Street, London, WC1N 3AX
020 8798 3875

Cruelty Watch is an animal welfare organisation  that investigates organised animal cruelty.

As a social enterprise, we run our own society lottery. Every subscription funds our life-saving projects in the field, tackling some of the worst cases of animal cruelty.


Our mission is to promote the welfare of animals through Field Investigations and Advocacy. We focus entirely on organised animal cruelty.


Our experienced team of Field Investigators gather evidence of organised animal cruelty and provide evidence to statutory agencies for prosecution and policy change. 


As a social enterprise, we run a society lottery. Every subscription funds our life-saving work in the field. You could win a cash prize while supporting our work.

About Us

We are an animal welfare organisation that investigates organised animal cruelty. We work across the UK to promote the welfare of animals.


We work in the field, conducting hands-on research and investigations. We objectively report observations, document conditions, and expose organised animal cruelty.

Wherever possible, our investigators provide food, water, and comfort to animals that we encounter in the field. We also seek veterinary attention for suffering animals.


Instead of operating as a charity that relies on donations, we aise funds by operating our own society lottery.

For just £10 per month, you could win up to £5,000. At the same time, your subscription will fund our lifesaving work in the field with animals. 


If the evidence obtained from our Investigations is not sufficient for prosecution, we may use the evidence in our submissions to the Government to assist in changing policy or legislation. 


We submit evidence to statutory agencies including the Police and local authorities for consideration of prosecution. If necessary, we may consider prosecuting using our rights under Section 6(1) of the Prosecution of Offences Act (POA) 1985.


The Animals Lottery is our own monthly lottery draw where you can win up to £5,000 while supporting our life-saving work.


Win up to £5,000 in our draw that is conducted on the last day of every month. Subscribe today for £10 per month.

Join Today!

We are fully licensed and regulated by the local authority to conduct society lotteries. 


A list of previous winners will be published on our website once the First Draw has gone live.

Previous Winners

Join our Lottery! Subscribe now!

Latest News

Catch up on the latest news, public appeals, and field reports by Cruelty Watch.

Cruelty Watch Looking for Rescue Centres To Become Emergency Placement Partners (EPP)

London, UK — Cruelty Watch is looking for animal rescues and sanctuaries across the UK to join our Emergency Placement Partners (EPP) Network. Following an investigation, Cruelty Watch may ask for[…]

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Cruelty Watch Files Complaint Against Suspected Unlicensed Puppy Farm In Llanelli

Llanelli, UK — Cruelty Watch has filed a complaint against a suspected unlicensed puppy farm in Llanelli, Wales. Cruelty Watch has urged Carmenthenshire County Council to investigate the unlicensed puppy farm,[…]

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Cruelty Watch and Dean Farm Trust Rescue 19 Chickens from A40 Lorry Crash

Llandovery, UK —Cruelty Watch and Dean Farm Trust rescued 19 chickens from the A40 lorry crash near Llandovery in Carmarthenshire, Wales. Scores of chickens were killed and injured when a lorry crashed[…]

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Contact us

Please use the form below for general or press enquiries. If you are reporting animal cruelty, click on the link at the top of this page.